The main purpose of a franchise agreement is to create a contractual relationship between the franchisor and franchisee that sets up a common brand, business system and rules of operation. From product quality and cost of products to store design to training and customer service procedures, all of these standards are put in place to ensure consistency in each store of the network. Franchisors usually have a wide range of contractual rights to terminate the franchise if the franchisee does not keep up the required standards; uniformity throughout of any franchise system. But termination is not for the most part a one-sided, unconstrained force. Most legal systems and well-crafted agreements provide notice provisions, cure periods and other cure mechanisms to shield franchisees from whimsical or unfair termination. The article discusses the ability of a franchisor to terminate a franchise agreement in the event of a deviation from its standards and what rights are available to the franchisee.
It depends on three factors: the terms of the contract, the severity of the breach and statutory or common law protections.
The usual ones being material breach of standards in operation, failure to follow standards of quality control, failure to pay royalties, unauthorized use of the brand, or damage to the reputation of the brand. These clauses are normally enforced according to the terms of their agreement and, as long as the franchisor conducts matters in accordance with the procedure, the courts will do their part. The importance of drafting the agreement is paramount — if standards are kept vague (maintain the quality), they are less likely to be enforced than if they were objective and measurable (pass a hygiene score, require a list of suppliers, specify service-time thresholds).
The distinction is most commonly made between minor – presumably, correctable – breaches, and those that are material, which are at the core of the franchise relationship.
One spot of an inspection is likely not to be a reason for immediate termination, but repeated health code violations, using counterfeit products, or circumstances where the conduct endangers the public’s safety may warrant quicker action. Whether the termination was proportionate to the breach will be considered by courts and arbitral tribunals, as well as whether the franchisor acted in good faith or for an opportunistic reason to terminate or replace the franchisee by relying on a minor breach.
In many countries, there are other requirements that are imposed by either a specific franchise statute or general contract or consumer protection statutes, including a requirement that the franchisor provide written notice of the violation, a specific cure period (typically between 14 days and 60 days), and sometimes a right to challenge the alleged violation before a third-party body. Some jurisdictions also mandate that the franchisor prove that the violation was “substantial” and that the franchisee has been given a “real opportunity to correct” the violation.
When it comes to termination, franchisees don’t have nothing to go on. Common rights involve:
While franchise agreements can be terminated for failure to meet standards of operation, it is a legitimate right because it is necessary to maintain both the integrity of the brand and consumer confidence in a network of independent outlets. This power is balanced, however, by contractual procedures, principles of proportionality and good faith, and also in many jurisdictions, by statutory protections against arbitrary or retaliatory termination. While franchisees who are facing termination are not helpless, the rights that they ordinarily have typically include the right to receive notice, to cure a default, to get a fair hearing of a dispute, and to receive compensation if they are improperly terminated. In summary, the legal nature of the dispute and the terms of the franchise agreement have a significant impact on the resolution of the dispute, so it is crucial for the franchisee facing such a dispute to carefully analyse both the franchise agreement and the jurisdiction’s governing law.
Written by Krati Agarwal
Legal Intern, Sandhu Law Offices
5th Year, Symbiosis Law School, Noida